Don Julio Por Amor

This Cinco de Mayo, Tequila Don Julio is offering authentic ways to celebrate the many achievements of the Mexican community that do what they do, for the love

Eighty years ago, Don Julio González founded Tequila Don Julio out of passion, dedication, and commitment – the same characteristics that fuel the love behind anything worth doingThis Cinco de Mayo, Tequila Don Julio is marking its 80th year of devotion to tequila making by honoring 80 individuals who embody the same level of love for their craft as Don Julio González did for his. The inspiring list of 80 devoted Mexicans from around the world, soon to be published on, has been collated not on the basis of fame, wealth or power, but rather to celebrate those who pursue their passions and cultivate their crafts all for one reason: Por Amor (for the love).

Singer/songwriter Sofia Reyes

The Tequila Don Julio 80 list is spotlighting the incredible Mexican community to demonstrate the immeasurable value that Mexico and Mexican individuals are making on modern culture, craft and creativity around the world. The Tequila Don Julio 80 will feature a range of notable figures including, fashion designer Victor Barragán, activist Saskia Niño de Rivera, journalist Lydia Maria Cacho, and singer-songwriter Sofia Reyes along with DJ Eric Dlux, artist Claudio Limón, bartender Julio Xoxocotla and more.

Fashion designer Victor Barragán

“I am incredibly proud of my Mexican roots and heritage – it’s the core of who I am,” says Sofia Reyes. “Tequila Don Julio has been the staple tequila in my family and my culture for generations so I couldn’t be more honored to be partnering with a brand that is helping to drive our culture to bigger places. ‘Por Amor’ is my life’s mantra and to be included alongside other Mexicans who also have so much love for what they do, is a remarkable recognition.”

With a renewed outlook this year to celebrate more than ever before, Cinco de Mayo offers the perfect opportunity for the authentic celebration of Mexican culture, devotion and love. That’s why Tequila Don Julio is providing various ways to spotlight Mexican individuals doing what they do por amor while encouraging genuine celebrations with those who make Cinco de Mayo so special. 

  • The Don Julio Cinco: With the full return of Cinco de Mayo celebrations, the Don Julio Cinco is also making a comeback this year to help consumers celebrate! As bartenders, restaurant workers, and especially the Mexican workers (who keep this hospitality industry going year after year) are all welcoming us through their doors again, we now have a special seat at their Cinco de Mayo celebrations to enjoy the crafted cocktails, culinary creations and connections to culture that they extend to us por amor.
    • Designed by Claudio Limón, the Don Julio Cinco can be redeemed for $5 up until May 5th (while supplies last), which consumers are encouraged to spend at a local bar or restaurant of their choice. Up to $125,000 worth of Don Julio Cincos will be released this year in the U.S. Please visit for more information and to see offer terms.
  • Por Amor Sweepstakes: Inspired by the love demonstrated by the Tequila Don Julio 80 list honorees, the brand wants to hear what you do por amor. Los Angeles and New York City residents ages 21+ can text ‘AMOR’ to 24272 and share what they do for the love, for the chance to win a $150 gift card and an at-home personalized cocktail experience delivered straight to their doors. People can enter through May 5, 2022 and up to five winners will be selected. Rules and restrictions apply, please visit for more information and to see official rules.

“Tequila Don Julio’s 80th anniversary is an important milestone for the brand where we are able to honor our late founder Don Julio González and the incredible amount of love and passion he put into building Mexico’s original luxury tequila brand,” says Christina Choi, Senior Vice President of Tequila, Diageo North America. “We are also proud to be celebrating the incredible Mexican individuals who, like Don Julio González, are leading with the heart to achieve their true purpose while also using our Tequila Don Julio Fund to fuel the next generation of Dons and Doñas.”

This year, the Tequila Don Julio Fund is matching the $125,000 worth of Don Julio Cincos with a donation to the Association of Latino Professionals For America, an organization that empowers Latino men and women as leaders of character in the nation, and provides resources that can help turn passions born out of love into professional opportunities. This is part of a 1-million-dollar pledge over four years to charities whose missions support the communities that have helped build our brand to what it is today. To mark its 80th year, the brand is now looking for ways to supercharge its positive impacts on society globally, and more information on this will be shared later this year. To learn more about this visit

This branded content list has been created in partnership with the award-winning content studio Red Border by TIME and will be published on May 5th at

Leave A Comment