National Cereal Day

Celebrate National Cereal Day with Hailee Steinfeld & Kellogg!

Cereal lovers everywhere are getting ready for their favorite day of the year – National Cereal Day! This year, Kellogg’s® is helping people ring in the holiday (March 7) with an exclusive cereal-themed extravaganza and midnight countdown the night before at Kellogg’s NYC Café with Academy Award-nominated actress and multi-platinum selling recording artist Hailee Steinfeld.

Kellogg’s® celebrates National Cereal Day with fans around the world with several unique cereal-inspired recipes. (PRNewsfoto/Kellogg Company)

In honor of the occasion, the party will feature an exclusive “celebration” menu featuring exciting new items that pay homage to everyone’s favorite breakfast staple. The spread of cereal-infused cocktails/mocktails, celebration bowls and small bites – which can also be made and enjoyed by people at home – will be sure to take partygoers from late night eats to breakfast treats as they count down to cereal’s biggest day of the year. A sneak peek at creations includes:

  • Confetti Bowl Kellogg’s Rice Krispies®, Treat House ‘confetti’ Krispie Treat, Yellow Cake Mix – inspired by Hailee Steinfeld
  • Corn Pops® Corn Dog Classic Hot Dog, Kellogg’s Corn Pops® CoatingDeli Mustard
  • Strawberries & Champagne Bowl Kellogg’s Special K Original®, Strawberry Powder, Pink Champagne Gummies, Pink Chocolate Curls, Strawberry Milk
  • Falafel Slider Chickpea Falafel Slider, Kellogg’s Special K Original®, Cucumber, Yogurt, Pickled Red Onion
  • The Black Tie Bowl Kellogg’s Cocoa Krispies®, Silver Meringue Drops, Gold Confetti and Whipped Cream
  • Loopy Kellogg’s Froot Loops® Cocktail (or Mocktail!) Kellogg’s Froot Loops®– infused soda, Rum (optional)

People can visit for recipes and inspiration on how to stir up their own unique, flavorful cereal creations at home. “We’re excited to celebrate our favorite day of the year with cereal lovers everywhere,” said Aleta Chase, Kellogg’s Marketing Director. “Whether you’re at home or at our first-ever cereal bash at Kellogg’s NYC Café, there are plenty of ways to celebrate. We can’t wait to see everyone’s inspired creations on #NationalCerealDay.” In addition to the cereal-centric menu, award-winning actress, artist and self-proclaimed cereal lover Hailee Steinfeld will host the countdown party as she treats guests to a special cereal-themed performance of her latest hits –  the perfect combination to keep the cereal-fueled party going all night long. “One of my favorite things to eat is cereal, so teaming up with Kellogg‘s for a National Cereal Day celebration is very exciting,” said Hailee Steinfeld. “I’m so excited to party with my fans for this epic celebration and snack on some special Kellogg’s creations.” On National Cereal Day, people are invited to grab a spoon and join us from 8:00 a.m. to 6:00 p.m. at Kellogg’s NYC Café to join in on the festivities. Kellogg‘s® will give away a free box of cereal to the first 1,000 celebration participants who purchase a bowl. Kellogg’s NYC Café is located at 31 E 17th St. in Union Square. For more information on how Kellogg’s® and Hailee Steinfeld are celebrating National Cereal Day, check out Kellogg’s NYC Café’s Instagram and Facebook, or Hailee Steinfeld’s Instagram.

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