Now You Can Strut Your Strut Everyday

European Wax Center Launches Strut 365™, a New Collection of Skincare, Bath & Body, and Brow Care Products

David Coba, CEO and co-founder of European Wax Center (EWC), the leader in the lifestyle beauty and waxing services categories, announced today the launch of Strut 365™, three collections of products designed to extend the EWC experience into your home.  EWC’s mantra is Walk In, Strut Out…and now you can feel that way every day.

European Wax Center was founded by siblings David and Josh Coba in 2004. The concept was simple: to bring the EWC unique waxing expertise and experience to women throughout the USA.  The setting: a modern environment with crisp, clean lines, private waxing suites, providing the most professionally trained waxing experts, with exceptional service.  And the first brow, underarm or bikini line wax is always complimentary. Now, a luxurious waxing with proprietary products can be incorporated into everyone’s beauty regimen.  European Wax Center enables everyone to reveal beautiful skin.  As a result, today, European Wax Center is recognized as the fastest growing company in the beauty services category.

While many brands claim they know waxing, and others claim they know beauty products, only European Wax Center understands both.  Strut 365 gives EWC guests the opportunity to really get gorgeous, every day, through their new collections; Strut Smoothly™, Strut Lavishly™, and Strut Boldly™. Whether you are searching for something to maintain gorgeous skin in-between waxes, something to seduce your senses while bringing out your skin’s natural radiance or something to achieve daily Browfection™ with, there is something in it for everyone, every day, in every collection.  We have got you covered; lavishly, boldly, and smoothly!

After years of intensive research and development, I’m beyond excited to see our vision for a beauty line come to fruition,” says Coba.  “We have leveraged our team’s expertise in scientifically formulated skincare products with efficacious ingredients to design a comprehensive line of products that will enhance the services offered in our centers and inspire confidence and gorgeous skin.  It will allow our guests to bring European Wax Center with them wherever they go.”

Each Strut 365 product is formulated with its own key ingredient complex to produce results that will leave skin looking renewed and refreshed.  27 luxurious products, all free of harmful parabens and mineral oil, make up the complete portfolio of Strut 365.  Products are enriched with ingredients to keep skin nourished, retain moisture and protect your skin.

The EXCLUSIVE Comfort Blend™, featured in eight products, is designed to help replenish the skin’s natural moisture barrier.  Infused with the highest grade roman chamomile, aloe vera, vitamin E, english cucumber and mediterranean sea kelp, this complex calms, nourishes and restores to reveal your most beautiful skin.  Get ready to walk in, and strut out of the bathroom as you enjoy the confidence that luxuriously smooth skin can provide.

EWC’s hair growth inhibitor (Narcissus Tazetta Bulb Extract), featured in four products, helps visibly slow hair regrowth between waxes and promotes hair to grow finer and softer than before. The bulb of this flowering plant has been shown to significantly reduce the length of the hair shaft while inducing the hair into the catagen stage of the hair cycle at which time the hair stops growing and gets ready to shed.  In other words, Strut 365 continues to work for your skin in-between waxes to ensure visibly smooth and hair-free skin.

The Strut 365 collections of products include:

  • Strut Smoothly, Products include Reveal Me Exfoliating Gel for Face and a version for Body; Renew Me™ Restoring Serum; and Smooth Me Ingrown Hair Serum and Wipes.
  • Strut Lavishly: Body cleansers, lotions and polishes all featuring EWC’s hair growth inhibitor and all designed to keep a woman’s skin smooth and nourished with our own Comfort Blend.
  • Strut Boldly, which re-confirms EWC’s reputation for being the world’s “Experts in Eyebrows.” Strut Boldly’s “Brow Collection” includes six new brow-perfecting tools, powders, liners and highlighters, available in a spectrum of shades, designed to help women of every age achieve Browfection.

So now EWC guests can strut their strut with confidence, every day, everywhere.  Strut 365, including all three collections, becomes available for sale May 1, 2016, at European Wax Center locations nationwide, priced perfectly from $16 to $39.50.

For more information about EWC log or like us on Facebook at and Twitter @EuropeanWax.

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