Beauty That Counts

Mary Kay’s ‘Beauty That Counts’

Raises $9 Million And Counting To Benefit Women And Children Worldwide

While lipstick shades can change with the season, a new limited-edition* Mary Kay® Beauty That Counts® Hearts Together® Lipstick has the ability to change lives. Through the cosmetic giant’s global cause-related program, Beauty That Counts®, customers worldwide can make a difference in the lives of women and children simply by purchasing the one-of-a-kind lipstick.

In the U.S., from May 15 through August 14, 2016, Mary Kay Inc. will donate $1 from each sale of the limited-edition* Beauty That Counts® Hearts Together® Lipstick. The philanthropic campaign benefits The Mary Kay Foundation’s annual Shelter Grant Program which provides $3 million in funding each year in support of women’s shelters and survivors of abuse. Mary Kay has a deep commitment to ending abuse and alongside The Mary Kay FoundationSM, has given $50 million to domestic violence prevention and awareness programs throughout the past 15 years.

“At Mary Kay, a key tenet of our corporate identity is the fight against domestic violence and with continued support from the Beauty That Counts® program, we know we are transforming lives in countless ways,” saidAnne Crews, Vice President of Public Affairs for Mary Kay Inc. and a board member of The Mary Kay FoundationSM. “The fact is that one in four women in the United States will experience domestic violence in their lifetime. This leaves many shelters at capacity and operating on a lean budget. Thanks to initiatives like Beauty That Counts®, each year the Foundation awards grants to at least one domestic violence shelter in every state, the District of Columbia and Puerto Rico.”

The Mary Kay Foundation was founded in 1996, and its mission is two-fold: to fund research of cancers affecting women and to help prevent domestic violence while raising awareness of the issue. Since the Foundation’s inception, it has awarded $34 million to shelters and programs addressing domestic violence prevention and more than $20 million to cancer researchers and related causes throughout the United States.

Since the Beauty That Counts® program began in 2008, Mary Kay has donated more than $9 million (USD) to charitable organizations worldwide. As a top beauty brand and direct seller in more than 35 markets, each Mary Kay market participating chooses a local nonprofit organization to support that helps women and children in need.

“Every act of kindness, from lending a helping hand to buying a Hearts Together® lipstick, is a building block of change,” said Sheryl Adkins-Green, Chief Marketing Officer for Mary Kay Inc. “Through the Beauty That Counts® initiative, women worldwide look great and feel good when they wear this limited-edition lipstick because it’s a beauty product that really does give back. For more than five decades, Mary Kay has been committed to enriching women’s lives and making a positive impact while also offering irresistible products. Together with our independent beauty consultants and loyal Mary Kay brand lovers, we are proud to launch this annual global initiative.”

*Available while supplies last. 

To learn more about The Mary Kay Foundation℠, please visit or call 1-877-MKCARES (652-2737).

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