Betsey Johnson, Drew Barrymore and a host of other other uber-hot stars descended upon the luxurious SLS Hotel in Beverly Hills, CAfor the Lucky Magazine Fashion and Beauty Blog Conference on April 4, and Wiles was there to capture all of the fabulous action!

Lucky, the magazine about shopping, hosted the 2ndAnnual FABB West – a 2-day event that broght fashion bloggers and industry insiders together for informative discussion, mentorship and fun!

The Fashion and Beauty Blog conference is the first blogger event of its kind, curating an elite group of digital fashion, beauty, technology and celebrity leaders along with influential advertisers to the blogger community.

Presented by Procter and Gamble Grooming, the event was comprised of a series of panels and keynotes featuring industry insiders. Agenda topics included, but were not limited to: “Diversifying Your Content,” “The Tools You Need to Grow Your Business,” “Creating a Voice of Authority,” “Pitch Fest,” and “The Business of Blogging.”

Attendees were treated to an intimte chat with actress/producer/entreprenuer Drew Barrymore .  Moderated by Lucky Editor-in-Chief Brandon Holley, Barrymore, during the chat, gave insight into her ever-evolving style, her staying power in Hollywood and the latest chapter in her life: balancing life as a wife and mother with helming her new beauty business Flower Beauty Makeup & Cosmetics. And, directly afterward, fashion icon Betsey Johnson shared advice about the creative vision and resilience she’s relied on throughout her career spanning more than four decades. Ms. Johnson also offered a sneak peek of her new reality show – which premieres Sunday, May 12 on the Style Network – as conference attendees enjoyed champagne courtesy of the Style Network.



Betsey Johnson





To kick off the conference and celebrate the May cover star, Drew Barrymore, Lucky hosted an intimate cocktail party at the SLS Beverly Hills directly following the panels.  Cocktail party guests included Christa B. Allen, Drew Barrymore, Jordana Brewster, Aimee Garcia, Shanola Hampton, Julianne Hough, Kelly Osbourne, Autumn Reeser, Shannon Woodward, and many more.


Photos courtesy of WireImage.


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