Cartier: L’amour a un nom et une couleur


True love has a color and a name


Cartier puts love in the online spotlight with three short films in cinema-mode


 by Luca Guadagnino:

 Jardins du Palais-Royal,

Rue du Faubourg Saint-Honoré,

Place de l’Opéra


Cartier is releasing three short films, three marriage proposals, exclusively on Facebook and on YouTube.  Love, the proposal, and the red box are the three themes Cartier has entrusted to the Italian director Luca Guadagnino (2011 Oscar nominee for the Best Foreign Film: “I Am Love”).

Working with the American screenwriter Xan Cassavettes, the director shows three proposals of marriage, three iconic love stories involving Paris and jewelry, each set in a different part of the city: the rue du Faubourg Saint Honoré, the Opéra and the Palais Royale.

Shot in cinema mode, these original stories show how romance affects three generations of lovers in turn:

On a night tinged with nostalgia, the wonderful Aurore Clément, best known for her performance in Louis Malle’s Lacombe Lucien and her appearance in Francis Ford Coppola’s Apocalypse Now, stands in evening wear on the steps of the Opéra Garnier.

During a light, playful afternoon in the gardens of the Palais Royal; two actors off-camera find new roles to play and are filmed from the side-lines of their affair. With the Italian actress Valentina Cervi (The Portrait of a Lady, directed by Jeanne Campion).

Two guests escape from a grand reception in a mansion on the rue du Faubourg Saint-Honoré, ending up together in the intimacy of a room overlooking the roofs of Paris. The vignette stars  new French star Marine Vacht and Hugo Becker, who made his mark as the Frenchman in the American series, Gossip Girl.

For this international production, Cartier has brought together a wide range of talents with European actors, an American screenwriter, an Italian Director: a myriad of personalities that give life to these stories which are both unique and universal – like many romantic declarations.

As if true love had a color and a name…

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