SMIRNOFF EQUALIZES MUSIC

smirnoff-equalizing-music-5-15-HR

SMIRNOFF™ LAUNCHES THE “EQUALIZING MUSIC” INITIATIVE IN AN EFFORT TO DOUBLE THE NUMBER OF WOMEN HEADLINERS BY 2020 SMIRNOFF Brings Music Fans and Industry Leaders Together to Increase Diversity within the Electronic Music Industry The most inclusive genre of music in the world has a severe gender diversity issue. According to a sample study conducted by THUMP, [...]

AMERICA’S FAVORITE DRINK

Margarita

What America Is Drinking: Margarita Tops The List Of America’s Favorite Cocktail Continuing Nielsen’s vision toward total consumer measurement, today, Nielsen CGA, a joint venture between Nielsen (NYSE: NLSN) and CGA Strategy, released insights from their first On-Premise Consumer Survey for the U.S. market. The Nielsen CGA On-Premise Consumer Survey is a biannual survey of [...]