Absolut Metaverse
The Official Vodka of Coachella Merges the IRL & Virtual World with a One-of-a-Kind Experience Marking its 10th year as the Official Vodka of Coachella, Absolut is extending the festival experience into the metaverse with Absolut.Land, a one-of-a-kind blended activation by a liquor brand at a live event. Whether in person or across the globe, […]
80 PROOF APPLEJACK
Barking Irons Spirits Launches New 80-Proof Applejack for Summer Benefiting NYC’s EMS FDNY Help Fund Brand Encourages New Yorkers to “Fire Escape This Summer” in New Campaign The Barking Irons Spirits brand pays homage to the rich heritage of New York through the map of Five Points on the interior of their bottle to the traditional NY […]
A SHERRY FINISH
Kavalan Announces First New Launch of 2019 with ‘Concertmaster Sherry Finish’ Kavalan distillery’s first global release of 2019 has today hit the bars and shelves in Taiwan, with a global roll-out to follow. The Kavalan Concertmaster Sherry Finish at 40% ABV is the second whisky in the Concertmaster range, double matured in Spain’s finest Sherry casks after ageing […]
Zoe Saldana’s Red Hand
Campari Red Diaries World Premiere – The Legend of Red Hand: Zoe Saldana Stars in Short Movie Directed by Stefano Sollima Campari, the iconic Italian aperitif, announces the launch of the all-star 2018 Campari Red Diaries short movie – The Legend of Red Hand – in Milano, the birthplace of Campari. Evolving Campari’s ethos that ‘every cocktail tells a story’, […]
AMERICA’S FAVORITE DRINK
What America Is Drinking: Margarita Tops The List Of America’s Favorite Cocktail Continuing Nielsen’s vision toward total consumer measurement, today, Nielsen CGA, a joint venture between Nielsen (NYSE: NLSN) and CGA Strategy, released insights from their first On-Premise Consumer Survey for the U.S. market. The Nielsen CGA On-Premise Consumer Survey is a biannual survey of […]