Absolut Metaverse

The Official Vodka of Coachella Merges the IRL & Virtual World with a One-of-a-Kind Experience Marking its 10th year as the Official Vodka of Coachella, Absolut is extending the festival experience into the metaverse with Absolut.Land, a one-of-a-kind blended activation by a liquor brand at a live event. Whether in person or across the globe, […]