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PELOTON APPAREL : Wiles Magazine

PELOTON APPAREL

Peloton Launches Private Label Apparel Brand, Peloton Apparel

Peloton, the leading interactive fitness platform, today announced the launch of its private label apparel brand, Peloton Apparel. The inaugural collection for Fall 2021 includes style-forward, expertly-crafted pieces that have been wear-tested by real Peloton Members, non-members and Peloton’s own instructors doing Peloton workouts across the platform’s various fitness modalities to ensure every style is high-performing and body-inclusive. The line was crafted to outperform, outlast and stand the test of time.

Inspired by its world class instructors and passionate community of Members, Peloton Apparel is designed to seamlessly transition from class and beyond

Peloton first began selling apparel in 2014 as a direct response to Member demand and has historically dropped seasonal and cultural collections in collaboration with a number of brand partners. Today marks the brand’s first launch where the majority of the collection features items from Peloton’s private label line.

“I couldn’t be more thrilled to officially launch Peloton Apparel, a brand that has been influenced by our amazing instructors and at its core is centered around supporting our Members,” said Peloton’s VP of Apparel, Jill Foley. “With each collection, we’re offering reliable pieces that support your sweatiest days, your busiest days, your rest days and beyond. Our goal with this brand is to enhance our Members’ lifestyles, not just one part of their day.”

Peloton Apparel will include a line of signature styles offered season after season with the same performance-tested fit and fabrics, but in new colorways and design elements with each collection drop. There are four featured Peloton Apparel Fabrics which offer different functions and benefits from a range of compression in performance fabrics to buttery-soft, everyday pieces including:

  • Peloton Cadent Fabric: Our signature performance stretch jersey in a Polyester Spandex blend with a micro-peached finish. This versatile fabric is breathable, moisture-wicking and designed for comfort and ease of motion while offering moderate compression that’s durable enough for all activities
  • Peloton Lite Lines Fabric: Performance knit jersey with a unique blend of Polyester, Lyocell and Spandex offering exceptional moisture wicking and quick dry functionality with a lightweight and cool touch finish.
  • Peloton Move Mission Fabric: Perfect for high-performance activity, this high gauge Nylon Spandex Interlock is buttery soft, quick drying with moderate to high compression.
  • Peloton Essential Fabric: Our second skin fabric with added support, this high gauge Nylon Spandex Interlock is soft, silky, super stretchy, quick dry with light compression.

The Fall 2021 collection, which features a mix of men’s, women’s and gender-neutral styles and accessories ranging in price from $15-$118, is available starting today online and in select Peloton showroom locations globally. Consumers can also shop the collection on Facebook and Instagram @PelotonApparel. For more information, please visit apparel.onepeloton.com.

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