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Feel Good Fashion : Wiles Magazine

Feel Good Fashion

Fashion Company Ocean Project Has A Mission To Change The Apparel Industry’s Impact On The Environment

Did you know that for every t-shirt, bracelet or necklace you buy from Ocean Project the company pulls 2.2 pounds of plastic trash from oceans, rivers and waterways?  Yes. That’s 2.2 pounds. Why?

According to the Center for Biological Diversity, thousands of seabirds and sea turtles, seals and other marine mammals are killed each year after ingesting plastic or getting entangled in it. Endangered wildlife like Hawaiian monk seals and Pacific loggerhead sea turtles are among nearly 700 species that eat and get caught in plastic litter.

Ocean Project Donated More than $41,000 to Clean Up Rivers, Coastlines and Oceans

“As consumers, we want our purchases to make a difference for animals and the planet,” said Lisa Anderson, co-founder of Ocean Project.  “Ocean Project has made it a central part of its mission to approach fashion in an ethical and open way. We want people to look and  feel good in what they’re wearing and know that the money they spend on their clothes helps clean the environment.”

There are many pollution problems in the fashion industry, like coloring fabrics using toxic dyes, or tanning leather using toxic chemicals.  By some estimates, the fashion industry is the second most polluting industry in the world, right after the petroleum sector, Anderson added.

But not at Ocean Project. Every Ocean Project t-shirt, bracelet and necklace purchase gets 2.2 pounds of plastic from the environment. Yes — that’s 2.2 pounds.

Shop with the Ocean Project  and do some good!!

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