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MICAH’S MIXX : Wiles Magazine

MICAH’S MIXX

Splenda® Brand Sweeteners Supports 10-Year-Old Philadelphia

Entrepreneur’s Lemonade Stand Business

Micah Harrigan Presented College Scholarship Check, Year’s Worth of Splenda and Custom Micah’s Mixx-Branded Bike

Splenda®, the leader in low-calorie sweetener products, recently presented local Philadelphia 10-year-old Micah Harrigan with a $1,000 college scholarship check, a custom bike and a year’s supply of Splenda product to help his lemonade stand business, Micah’s Mixx, reach more customers throughout the city.

Sweet Dreams. 10-year-old Micah Harrigan looks forward to growing his Micah’s Mixx lemonade stand and reaching more customers throughout Philadelphia. Helping with that, national brand Splenda® low-calorie sweeteners surprised him with a college scholarship check, a custom Micah’s Mixx-branded bike and years’ worth of Splenda.

Micah and his lemonade stand business, currently operating outside of OCF Coffee House on the corner of 20th and Federal Streets in South Philadelphia, caught the attention of Splenda when he posted on his Instagram account, @micahsmixx, about his line of sugar-free flavors, including strawberry, peach, watermelon and traditional lemon, all made with Splenda. “Some people in my family have diabetes so I decided I should make some sugar-free flavors so everyone can enjoy my Micah’s Mixx lemonade,” explained Micah Harrigan.

“When we first heard about Micah’s business, we were so inspired. It’s not every day that you see such a young entrepreneur building a business with such enthusiasm and drive,” said Tiffany Jennings, Sales Director at Splenda. “We admire how he’s expanded his line of delicious lemonade offerings to be sugar-free using Splenda, offering something for all diet types. We heard that one of his goals was to save up for college, so we’re thrilled to be offering him $1,000 towards a college scholarship and a custom bike to reach more Philadelphia residents.”

About the Splenda® Brand
Based outside of Indianapolis, Heartland Food Products Group is a global leader in the production of low-calorie sweetener products, creamers, beverage concentrates, coffee, and nutritional drinks. Visit Heartland at www.heartlandfpg.com. The SPLENDA® Brand is the most recognizable and iconic low-calorie sweetener brand in the world, having sold more than 100 billion yellow packets since its launch in 1991. Today, the SPLENDA® Brand is the clear #1 low calorie sweetener brand in the USA.

SOURCE Splenda

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