Bolt Brings The Beat
Usain Bolt takes on kiddies from the Caribbean
As Digicel Unites the Caribbean with its Bring the Beat Campaign
Usain Bolt, the fastest man alive, kicked off the month of June by teaming up with Digicel to launch its Bring the Beat campaign in front of an inquisitive bunch of little kids from across theCaribbean at the Terra Nova All Suite Hotel in Kingston, Jamaica. The June 1 launch took the form of a lively fireside chat session with Usain, hosted by nine-year old Naleighna-Kae McLean from Jamaica, followed by a ‘Kiddie Press Conference’.
Digicel’s Bring the Beat campaign represents the culture of the Caribbean and the irrepressible spirit which unites and ignites its people. Through music and the celebration of extraordinary talents, the campaign will connect the world to the Caribbean and its culture and support all of the athletes who are set to represent their countries in Brazil.
Digicel Group is a total communications and entertainment provider with operations in 33 markets in theCaribbean, Central America and Asia Pacific. After more than 15 years of operation, total investment to date stands at over US$5 billion worldwide. The company is renowned for delivering best value, best service and best network.
Digicel is the lead sponsor of Caribbean, Central American and Pacific sports teams, including the Special Olympics teams throughout these regions. Digicel sponsors the West Indies cricket team and is also the title sponsor of the Caribbean Premier League. In the Pacific, Digicel is the proud sponsor of several national rugby teams and also sponsors the Vanuatu cricket team.
Digicel also runs a host of community-based initiatives across its markets and has set up Digicel Foundations in Haiti, Jamaica, Papua New Guinea and Trinidad and Tobago which focus on educational, cultural and social development programs.
Visit www.digicelgroup.com for more information.