PopSugar at NYFW
BELLA THORNE, SUPERMODEL MARTHA HUNT, JAMIE CHUNG AND ZOË KRAVITZ
ATTEND POPSUGAR’S CELEBRATION OF AMERICAN DESIGNER AND CFDA MEMBER JONATHAN SIMKHAI AT
NEW YORK FASHION WEEK
POPSUGAR Inc. (POPSUGAR.com), the leading global media and technology company for millennial women, celebrated one of America’s rising fashion designers and CFDA/Vogue Fashion Fund finalist Jonathan Simkhai’s Spring 2016 collection during New York Fashion Week: Women’s with a postshow party celebrating Jonathan Simkhai’s Spring 2016 RTW collection. The invitation-only event held on Sunday night was in partnership with Jonathan Simkhai and DJ Mia Moretti, a friend and muse to his brand. Attendees including Bella Thorne, Martha Hunt, Jamie Chung, Devon Windsor, EJ Johnson, Zoë Kravitz with featured performances by Twin Shadow and Caroline Vreeland.
“POPSUGAR was thrilled to partner with Jonathan Simkhai. We have been following his career for the past several years and we were excited to be partnering with one of fashion’s rising stars,” stated Lisa Sugar, POPSUGAR founder and editor in chief. “POPSUGAR supports the CFDA mission of strengthening American designers’ influence and success in the global fashion economy and we are committed to highlighting talented designers.”
POPSUGAR is recognized for covering fashion for its audience, from everyday looks to firsthand coverage of what’s trending on the runway, and is dedicated to highlighting designers and fashion brands for its mass global audience of 75M visitors per month. ShopStyle, the brand’s e-commerce site, has driven more than a billion dollars in 2014 revenue for fashion brands.
Jonathan Simkhai, a New York-based womenswear designer, was a member of the CFDA Fashion Incubator inaugural class and a 2014 nominee for the International Woolmark Prize. After launching his eponymous label in 2010, Simkhai presented his first runway collection in 2015 and was inducted into the CFDA.
POPSUGAR most recently partnered with the CFDA at this year’s Coachella music festival with designers Mara Hoffman, Trina Turk, Cynthia Vincent, and Nanette Lepore.