No Fooling – Chevrolet Makes April 1 ‘Best Day Ever’

Surprises large and small elicited smiles, engaged people from all walks of life

An impromptu Kelly Clarkson concert for pregnant women and new moms, opening day tickets to Major League Baseball games across the country, gas cards from NASCAR driver Danica Patrick and more were part of Chevrolet’s Best Day Ever on April 1.

Kelly Clarkson performs onstage for Chevrolet's Best Day Ever with iHeartRadio at The Grove on April 1, 2015 in Los Angeles, California.

On a day typically associated with surprises of a different sort, Chevrolet recruited partners in sports, entertainment and philanthropy yesterday to perform good surprises – large and small – with people across the country and from all walks of life.

No fooling.

“It was a great day for Chevrolet and the smiles elicited from the surprises proved it was a great day for everyone touched by them,” said Paul Edwards, U.S. vice president, Chevrolet Marketing. “April 1 may traditionally be known for pranks, but on Chevrolet’s behalf, it was a day defined by unforgettable, once-in-a-lifetime deeds that engaged people on many levels.”

The surprises were streamed at and tweeted using #bestdayever.

Pregnant women and new mothers attended a luncheon and during the dessert portion, Kelly Clarkson – a new mom herself – surprised them with a private concert with iHeartRadio at The Grove Los Angeles.

Kelly Clarkson surprises fans at Chevrolet event. Photo by Piper Ferguson for Getty Images

Grammy Award winner Kelly Clarkson has released 6 studio albums (Thankful, Breakaway, My December, All I Ever Wanted, Stronger, Piece By Piece), 1 Greatest Hits album, 1 Holiday album, sold over 20 million albums worldwide, and has had 10 singles in the top 10 on the Billboard Hot 100 Singles Chart. She is the recipient of 3 Grammy Awards, 4 American Music Awards, 3 MTV Video Music Awards, 2 Academy of Country Music Awards, and 1 CMA Award. Clarkson’s Stronger was certified platinum, won the Grammy for Best Pop Vocal Album and produced the smash singles, “Mr. Know It All” and “Stronger (What Doesn’t Kill You)” which mark Kelly’s 9th and 10th Top 10 hit. “Stronger (What Doesn’t Kill You)” was #1 on Billboard’s Hot 100 Chart for two consecutive weeks (3 weeks total) marking her 3rd #1 on the Hot 100 chart.  In 2013, Kelly released her very first Christmas album Wrapped In Red which debuted at #3 and was the biggest holiday album debut for a female since 2010 and is certified platinum. Kelly’s sixth studio album, Piece By Piece debuted at #1 on Billboard’s Top 200 chart marking her third #1 debut on the chart.

“As Chevrolet continues to reach real people by engaging them with unscripted experiences with our latest products, services and retail experience, we’ll continue to surprise them like this, with the hope it will inspire others to perform good surprises,” said Batey.

Chevrolet is saving a showroom surprise for later this year, holding back details on a new product that will round out the brand’s five new-vehicle introductions this year.

The 2016 Volt was introduced in January, while the 2016 Malibu and Spark were introduced this week at the New York International Auto Show. The 2016 Camaro will be revealed at a public event in Detroit, on May 16.

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