DREW BARRYMORE: BEAUTY & THE BIZ
The setting was the luxurious SLS Hotel in Beverly Hills, CA, but it could’ve been anywhere in America. That’s how Drew Barrymore makes everyone around her feel – comfortable, welcome and totally accepted. For someone who can trace her onscreen lineage to the very beginnings of Tinsel Town, Drew Barrymore is decidedly and intentionally un-Hollywood. With the effervescence of a girl next door and the sex appeal of a screen siren, Drew Barrymore epitomizes both inner and outer beauty.
Since 2007, the actress, director, producer, wife, mother and muse has served as a spokesperson for beauty brand Cover Girl. And fresh off the heels of her wedding to art consultant Wil Kopelman and the birth of the love her life – daughter Olive – Barrymore added the title of executive to her long and illustrious resume.
“I’ve always loved make-up. Even as a little girl on movie sets, I can remember being fascinated by the glamour and color. I’ve experimented a lot over the years. Some of the results have been good, and some really, really bad,” she laughed, remembering some of her more-infamous fashion faux pas.
Through her latest venture – Flower Beauty Makeup & Cosmetics – Drew Barrymore is making the Hollywood glamour she’s known her entire life both accessible and affordable to everyday women.
Flower Beauty Makeup & Cosmetics is available exclusively at Wal-Mart. The brand’s philosophy is that achieving a beautiful face doesn’t have to cost an arm and a leg. All Flower products are made in the United States and are never tested on animals.
As a business woman, wife and a mother, Drew has worked hard to strike a balance between her career and her personal life. She’s even turned down projects and chosen to act in and produce fewer films in order to devote more time to her family. But when the time was right to launch Flower Beauty Makeup & Cosmetics, she admitted that it became somewhat of a family affair.
“I have so much respect for my husband and his creative mind,” she gushed. “He told me to look and see what wasn’t there [in the marketplace] and that’s how we decided on the Rose Gold packaging – which I love – because that was one of the things we noticed wasn’t there.”
At the heart of the Flower Beauty Makeup & Cosmetics message is a call-to-action encouraging women to embrace themselves – flaws and all. The brand’s tagline, “Love the way you look” is not only the line’s mission, but it’s also a reflection, it seems, of Drew’s personal journey.
“It’s been a process, but I’m finally comfortable in my own skin and it feels great,” Drew said.
The line features offerings for the face, eyes, lips and nails.
For the face, you’ll want to try the lush Win Some, Rouge Some. We also love the Secret Service cover-up. Its light, smooth texture feels natural on the skin and provides a sheer full coverage to hide unsightly scars and blemishes all day long. A great foundation, Drew confided, is an absolute must-have.
“If I ever get stranded on a deserted island, the one product I have to have is my foundation,” she laughed. “You just can’t replace foundation. I can pinch my cheeks for blush or use crushed coal for eyeliner, but if I don’t have foundation, I’m stuck and I can’t create an alternative.”
Easy on the Eyes is a long-wearing liner that glides on easily and stays fresh for hours. Our other favorite from the eye collection is Flower’s Lash Knockout volumizing mascara enriched with Vitamins C & E for antioxidant protection.
The Shine On lip gloss provides sheer color with vibrant sheen, while the velvet lip color from the Kiss Stick will be a go-to product for anyone in search of a long-lasting rich matte velvety finish. The long-lasting, water resistant Line & Shine lip liner is a perfect complement to either lip option that prevents color from bleeding.
Drew and her Flower team have set themselves apart in the beauty business with a strategic marketing model that embraces collaborations with fashion bloggers and a grass roots word-of-mouth marketing plan. While most beauty brands boast exorbitant advertising budgets, a shrewd business model that includes Drew promoting the brand herself helps keep Flower’s marketing costs low and empowers consumers and fans of the brand to be a part of Flower’s success by having a real voice in the brand’s future innovations and products.
For more information about Flower Beauty Makeup & Cosmetics, please visit: