The Biggest Brit Week – EVER!

Whether covering London Fashion Week, the Royals or featuring the Lyonheart limited edition luxury car, Wiles has had a love affair with the UK from the very beginning.  So, it’s only natural that we’d be front and center when the annual British business invasion known as BritWeek came to our neck of the woods!

This year’s BritWeek kicked off at the end of April and Wiles was there for some of the chicest events of the week!  From a Gatsby-esque red carpet reception at the British Consul General’s Hancock Park Residence, to an exquisite awards dinner at the Four Seasons to a reception at the legendary Christoper Guy’s Beverly Hills Showroom, take a peek at what we saw during “the biggest BritWeek ever!”

The 2013 BritWeek Los Angeles program included no less than 46 separate events. It began with the star–studded red carpet launch reception at the British Consul General’s Hancock Park Residence on April 23rd, attended by many dozens of celebrities including two former James Bonds: Timothy Dalton and George Lazenby, Lisa Vanderpump, Mischa Barton, Louise Roe, Bruno Tonioli, the Mayor of Los Angeles Antonio Villaraigosa, as well as the American Idol finalists and then seen by millions on the American Idol show.

 

This year’s festivities ended with a weekend extravaganza in Santa Monica consisting of: a Downton Abbey 1920s costume party at the Fairmont Miramar Hotel, attended by Downton Abbey executive producer Gareth Neame and star Laura Carmichael (Lady Edith Crawley), Sean Lowe, Mark Harmon, Fred Willard, numerous other celebrities and 500 guests, with proceeds going to Big Brothers Big Sisters Los Angeles; and two days of a Santa Monica City/BritWeek festival on the Third St. Promenade.

 “We have had many thousands of people attending our events this year,” said BritWeek Chairman Bob Peirce, “tens of thousands on the Santa Monica Third Street Promenade and thousands more at our concerts, art exhibits and retail events all over town. Many more have seen the great ‘BritWalk’ map we circulated through the LA Times and of course millions saw us on American Idol. It is certainly our biggest year in LA, and we continue to grow in OC and San Francisco. And Miami in March was the start of an annual program there.”

 

 

 

 

 

Every spring BritWeek hosts a program of events that promotes British creativity, innovation and excellence in California across multiple categories including, film & television, music, art, fashion, design, retail, sport, philanthropy, business, and more. The events take place throughout Greater Los Angeles, Orange County, San Francisco, and now also Miami! They attract support from thousands of people, including international celebrities as well as business and political leaders.

 

“It was an ideal match for Boots to be the Diamond Sponsor of Britweek 2013,” said Steve Lloyd, CEO of Boots North America. “BritWeek celebrates British excellence and innovation; Boots has a rich British heritage and continues to be at the forefront of beauty trends and technology, continuously winning awards for our products. Not to mention we have a strong and growing following here in California. We were delighted to showcase the No 7 brand at the Red Carpet Launch and Downton Abbey Celebration, and introduce the products to so many new faces on the Third Street Promenade. We can’t wait for 2014!”