When Ultimat Vodka and Porsche USA kicked off the holiday season with their 2011 “Wrap-Up” Holiday Press Party, Wiles Magazine was there to take it all in!

The Porsche dealership in Beverly Hills, CA, served as the event’s sleek and chic venue where premium vendors like CND offered Shellac Power Polish manicures that promised mirror shine, no chipping or dulling, and zero dry-time. The Shellac system features Base Coat, Color coat, and Top Coat. Together with a UV Lamp, they comprise a breakthrough in resilient color that remains flawless for two weeks and removes in less than 10 minutes.

Partygoers were able to test drive the two-week Shellac Power Polish manicure that has developed a cult following among famous fashionistas such as Lady Gaga, Rihanna and Katy Perry.

The posh event also featured a free food truck from Sizzler – whose offerings included succulent tri-tip sliders and scrumptious red velvet ice cream sandwiches.  Premium frozen yogurt purveyor Pinkberry was also on-hand to serve up some cool, smooth, delicacies.

XO Café Bar and Coffee Bean & Tea Leaf bar, were there to share their wares, as well; and an on-site Game Truck provided an engaging free gaming experience for all attendees.

One of our favorite vendors of the night was Ultimat Vodka.  Distributed by Patron Spirits, the Holiday Wrap-Up featured both full-service and do-it-yourself bars where Ultimat Vodka brand managers guided us on the best mixers and recipes for enjoying “the world’s most distinctive vodka.”

Kudos to the Kartel Company team for a terrific event and a stylish kickoff to the 2011 holiday season!